8 Ways to Use Pinterest Marketing for Your Business

 Pinterest marketing isn’t just a fad; it’s something that will keep growing as more and more people get onto the platform every day.

If you want to be successful with Pinterest marketing, you have to know what you’re doing and you have to be smart about it, otherwise, you’ll waste your time and money without getting anywhere fast. Here are eight ways you can use Pinterest marketing for your business, whether you sell online or in-person

1: Pin Photos of Your Product

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Using your product in your pins is a great way to show customers how your product might look on them. This is especially helpful if you are an e-commerce brand and don’t have many other ways of showing users how products look on them.

If you do have a lot of photo editing software (like Photoshop) or design software, you can even take photos of yourself using your product and pin them as well. Customers love seeing real people using products! For example, fashion brands like Zara or Forever 21 often show models wearing their clothes on their pins to generate more sales because they know that their customers identify with these pictures more than with stock images.

Also, make sure that you have keywords in your descriptions if you want those pins to get found by others! This is where some research comes into play—if you are selling purses, for example, put a purse in your description so that other people searching for purses will find your picture and hopefully click through to buy yours.

Always include important information about size and material so that shoppers know what they’re getting before clicking through. Make sure you have enough information in your description though—Pinterest recommends having at least 50 characters per description field but less than 1000 characters total; otherwise, Pinterest will truncate it anyway when displaying it on their platform.

With all of these things combined, we hope our Digital Marketing Guide helped give you a good understanding of how to market on Pinterest! We hope that we were able to teach you some new things about marketing on social media platforms like Pinterest.

2: Pin Images That Compliment Your Brand

Optimizing your pin images is an important part of good social media marketing. Not only do pretty pins get more repins, but you can also use them as clickable links that lead back to a specific product on your site.

Add alt tags so that people can see what products are in each image.

It’s also important to add analytics tracking codes when you optimize your pins; Google Analytics tracks views and engagements so you can see what works best for future posts.

Make Sure Your Pinterest Profile Is Ready:

A business account has some extra features that aren’t available with personal accounts, including access to a Pinterest Shop where customers can buy products directly from your page.

You’ll also be able to create collections (groups of boards) and run ads if you have at least 10 followers or have created at least five public boards. For now, make sure your profile information is complete by adding relevant keywords and updating your bio with details about how customers can reach out to you or find out more about what you’re selling.

Don’t forget to link up all of your other social media profiles! While they don’t show up on every board as they do on Facebook or Twitter, they will help increase engagement overall.

3: Consistently Engage with Readers on the Platform

If you want people to come back to your page, they must come away with some level of value. There are numerous ways in which you can do that—from regularly creating content like pins, repins, and boards, to answering questions from followers (such as those posed in Ask a Question Fridays or running contests.

Whatever route you choose, make sure it fits with your company’s goals. If your goal is lead generation—as it should be—make sure all of your actions are driving people back to your website where they can convert into leads.

It’s about being consistent! If you aren’t seeing results, take a step back and look at what you’re doing. Are you targeting your efforts on specific groups?

Do you have an engaged audience?

What could you change to get better results? Just because something isn’t working doesn’t mean it’s time to give up on Pinterest marketing altogether. Be smart about what works best for your business.

4: Host a Pinfest

Interested in using Pinterest marketing as a way to generate sales?

Hosting a Pinterest is a great way to get people excited about your products. A Pinfest is a festival-themed pin party. This means that you will be collecting pins from Pinterest around your niche and grouping them on boards specifically designed for your event or business.

For example, you might have one board with crafts, one board with apparel, and another board with gift ideas related to your industry. People love parties so invite everyone interested in what you have going on! You can even make it into an event where you’re showcasing your products, have giveaways, or are just sharing fun facts about yourself.

The more fun it is, the more likely people are to share it! Make sure to include instructions on how they can follow along by tagging their pins and posts with #Pinfest. As soon as someone tags their content with #Pinfest, all of their content will show up on your Pinterest page.

5: Remind People to Click Through on Pins

When you pin content on Pinterest, it’s important to include a clear call-to-action (CTA) that tells users what they should do next.

A simple sentence like Click through to read more will do. For example, Check out how we made our easy sushi with a CTA of Click through to see the recipe. If you’re driving people back to your site, make sure you’ve implemented title optimization (more on that in No. 8 below).

You can also create clickable pins by adding Pin It buttons. Lastly, don’t forget your bio! The first line is optimized text and it can help draw people into your profile and encourage them to click around. Don’t know what I mean?

Here’s an example from my board: My name is Saqlain Kashif, and I’m a brand strategist at MAS Rankers who helps clients build successful brands.

Want to learn more about me?

6: Make Sure Links Lead Directly to Products

When you’re linking to your e-commerce website on Pinterest, make sure that each link leads directly back to a product page. For example, if you’re sharing a picture of your scarves with a link in your description, make sure that it links back to products with different options of scarves—not your home page.

You can do so by adding #product in front of any descriptive text that includes a link, or going into your Pin’s description and replacing www or HTTPS with #product.

This will ensure that people clicking on these links are taken straight through to an individual product they’re interested in. It also has some SEO benefits!

That way, when someone searches Google for handmade summer hats, your listing will appear at the top of search results. These links are called no-follow links because they don’t pass PageRank authority to other sites but they still help users find what they’re looking for. So use them wisely!

7: Encourage People to Re-Pin, Like, and Follow

Encourage people to re-pin, like, and follow your pins by using a plugin such as Shareaholic. This way, you’ll be able to see how many times each pin has been viewed and interacted with so that you can adapt your efforts accordingly.

For example, you may choose to spend more time writing new posts or providing additional value on Facebook than on other channels if engagement is higher there. As a bonus, regular participation on these social networks will encourage a following that may turn into customers down the road. If these users land on your website at some point, they’ll already know who you are and have an increased likelihood of purchasing something from you.

By taking advantage of free tools like Shareaholic, you can get a quick glimpse into what’s working and what isn’t so that you can streamline your efforts. You should also make sure to use Pinterest tags in all of your images. This helps users find exactly what they want when they search within Pinterest itself.

8: Go Behind the Scenes

One of the best ways to show customers that you value their business is by letting them see what goes on behind the scenes. Whether it’s blogging about company events, providing customer photos or product reviews, or live streaming during a sale, adding a personal touch can help create an authentic brand and build trust with your audience.

By showing visitors a little bit more about your organization’s culture, you can also make social media feel more like an extension of your team rather than a marketing tool. Plus, face it: People love seeing behind-the-scenes peeks into other people’s lives (or at least they do on Facebook). If you think your clients would enjoy that kind of content as well, take advantage! Just remember to keep it relevant and professional.